Just like with any business, the more you’re prepared to branch out and try new things, the more likely your brand is to grow. Don’t get stuck in a rut as a personal training, simply offering the same old services. Maybe there’s a better business model you should try?
Personal Trainer Business Models
A business model is basically an explanation of how you structure your business to generate a profit. So, your personal training business model outlines how you will offer your services and what you will charge in return for the help you offer Asmeninis Treneris Kaune..
Business models aren’t set in stone, so you may find yourself with a completely different business model from your competitors, or one that is pretty similar.
No matter what model you choose though, at the core your business model must be clear, simple and able to grow over time. It is also important that your business is able to serve a market that is both able to make you money, and able to grow with your business.
While there are a number of different options you can choose from, let’s look at the top 5 personal training business models. Try these out. Mix and match. Find what works for you.
- Private In-Person Training
When most people think of personal training as a career, this is what they envision. Many clients especially love private training because it gives them the opportunity to work individually with their trainer. They like the attention and the accountability that brings.
Private training sessions are one-on-one, and can be as short as 20 minutes or as long as 2 hours, depending on the client. Basically, you, the instructor would start by meeting with the client to set individual goals and create a program.
Don’t get stuck in the mindset that a one-on-one session has to be an hour long. Do your clients really need an hour with you? Could you help more people (and make more money) by assigning them individual work to do on their own before you begin, say, a 30-minute session with them?
The downside of private personal training is its limited earning potential. Since you’re sharing your time with clients, this business model can be pretty exhausting. There are only so many hours in a week to train clients, so your maximum revenue is capped.
. Group Training
Group training definitely isn’t new to the exercise world, and is used for fitness programs ranging from boot camps, to Pilates, to yoga, and even sport-specific training.
The basic principle of the group training business model is simple: Clients pay a membership fee for a series of structured group classes . Usually, the group training ratio is 10 to 20 clients per instructor, but you can determine the size and length of the classes and align these with your price point.
Group training is a great way to serve many clients at the same time, which in turn saves you time. And for many clients, the community that comes along with group training makes their experience more enjoyable.